Adobe Illustrator: Core Tooling
Led the design and integration of core Illustrator features (Artboard, Crop, Duplicate, Blur) into Illustrator Web while improving the first-time user experience. The project focused on reducing friction in desktop-to-web transition, resulting in significant adoption gains with ~57% MAU growth and +9.8% WAU.
I spent around 1.5 years working on Illustrator Web working on multiple projects. Some of the major projects I worked on focused on solving for
How can we make the Artboard tool simpler?How to enhance the blur feature and apply it intuitively?Can we make duplicating and rearranging quicker?How can we make the signed out experience richer?
My Role:
Owned end-to-end design for core tools (Artboard, Crop, Duplicate, Rearrange and Blur) including workflows, default behaviors, and interaction patterns.
Shaped the first-mile user experience, reducing friction in transitioning from desktop to web.
Conducted competitive analysis of web-based design tools to inform feature design decisions.
Identified and solved for edge cases and complex workflows, ensuring robust feature behavior.
Collaborated closely with engineering to deliver detailed specifications and ensure accurate implementation.
Led post-launch testing and debugging, ensuring a stable and high-quality user experience.
Reach out to me if you are interested to talk about this more.
Coming Soon…